New KNG Custom Promo Aprons Boost Restaurant Marketing Campaigns

Eye-catching restaurant aprons enhance the dining experience while drawing attention to promotions and events!

NAMPA, Idaho (November 16, 2012) – Restaurant industry apparel leader KNG today unveiled a new custom Promo Apron line featuring vivid full color graphics. KNG Promo Aprons transform the traditional apron into a walking billboard by giving foodservice operators the ability to have full color custom graphics imprinted onto aprons worn by their staffs. Aprons may be re-sold or given away as promotional items, too. The new restaurant aprons, available in bib and waist styles, come in a variety of imprint areas. Pricing starts at just over $5 with minimum quantities of only 12 Promo Aprons.

KNG Promo Bib Aprons“For years restaurant operators have used printed pieces such as table toppers, menu inserts and wall posters to promote specials to their customers, but this is the first time they can utilize employee apparel to really bring these campaigns to life,” said Peter Buzzard, KNG vice president of sales and marketing. “Restaurant staff members are instrumental in shaping the dining experience. KNG’s custom Promo Aprons ensure customers see campaign messages several times during a visit.”

KNG Promo Aprons are custom created using the client’s artwork. The Promo Apron line offers a variety of imprint sizes, all in full, bright color. Each Promo Apron is made from high quality, durable spun-poly fabric specially designed for the rigors of foodservice. The high print quality allows the restaurant aprons to feature complex graphics, such as detailed artwork and photos. The graphics are imprinted onto the fabric through a technology called dye sublimation. This technique is superior to screen-printing, as the image is transferred by gas and is embedded within the garment fibers instead of printed on top of the garment. This ensures the aprons retain their original softness while withstanding stains and heavy laundering without fading.

“The KNG Promo Apron line is the perfect holiday complement for restaurant marketingKNG Promo Waist Aprons campaigns,” said Buzzard. “For example, we have already created a special Toys for Tots holiday Promo Apron for one of our national foodservice distribution partners. The campaign is designed to help their operators drive holiday traffic by having servers wear the aprons, which use the same graphic design as other promotional pieces throughout the restaurant, to encourage patrons to return in December to contribute to the Toys for Tots campaign.”

In addition to employee apparel, the Promo Aprons can be used as giveaway or re-sale items.

“People feel a very strong connection to their food, which leads them to tell friends about their favorite foods and dining experiences,” said Buzzard. “Sending a KNG Promo Apron home with a customer can help restaurateurs increase brand recognition and build loyalty.”

KNG is the world’s preeminent menu cover manufacturer and a leading provider of chef wear, server uniforms, and restaurant supplies.  Founded in 1965, the company has more than 100,000 hospitality clients worldwide, including such leading operators as Pizza Hut, T.G.I. Friday’s, Perkins, McCormick & Schmick’s, Chili’s Grill & Bar and Guest Services. KNG products are backed by a full 90-day money-back guarantee and a 150-percent low-price guarantee. For more information, visit www.kng.com.


KNG Debuts Active Chef Performance Chef Wear

Active Chef - Performance Chef WearDesigned with style and comfort for high-performance chefs and kitchen staff, Active Chef elevates KNG’s reputation as an industry leader of chef wear.

NAMPA, Idaho (October 9, 2012) – Leading restaurant goods & apparel manufacturer KNG has unveiled a new collection of performance chef wear, Active Chef. The new line of Active Chef chef coats, chef pants, chef shirts, cook shirts and headwear are designed to deliver a unique combination of style and comfort in today’s contemporary, high-performance restaurant kitchens.

The Active Chef collection incorporates performance and comfort features of active sportswear combined with the style and function of modern chef wear:

  • Available in a variety of bold colors, plus traditional white or black, to fit most restaurant color themes
  • Made with durable, lightweight 100% spun poly poplin that feels silky smooth yet resists stains, doesn’t fade and tolerates frequent laundering
  • Chef coats and shirts feature flexible back shoulder venting flanges, wicking mesh inner collar lining and underarm gussets to maximize circulation and comfort
  • Chef pants designed with articulating front/back hidden mesh panels and gussets at the knees gussets for ventilation and extended range of motion
  • Women’s styles specially designed for fit

Mens Active Chef Coat

Womens Active Chef CoatActive Chef Toque

“Chefs and their kitchens increasingly are part of the dining experience thanks in part to the growing popularity of chef cooking shows, yet the pressure to perform has never been greater,” said Tim Brodesser,

A former designer of sports and active wear with brands like adidas, REI and Vans, Brodesser designed the Active Chef collection to be rich with style and perform like high-end sportswear.KNG’s Apparel Designer who created the Active Chef line. “With Active Chef, we set out to conquer the challenge of delivering performance without sacrificing style.  Chefs and their staffs all need to look good and be comfortable in chef wear that also stands up to the rigors of the kitchen.

“The new Active Chef line raises the bar for performance, style and value in chef wear,” said Matt McDonagh, who is CEO of KNG. “At KNG, we continue to expand our restaurant industry leadership through innovation across all of our product lines.”

KNG is the world’s preeminent menu cover manufacturer and a leading provider of chef wear, server uniforms, and restaurant supplies.  Founded in 1965, the company has more than 100,000 hospitality clients worldwide, including such leading operators as Pizza Hut, T.G.I. Friday’s, Perkins, McCormick & Schmick’s, Chili’s Grill & Bar and Guest Services. KNG products are backed by a full 90-day money-back guarantee and a 150-percent low-price guarantee. For more information, visit www.kng.com.


KNG introduces two new styles of menu covers

The largest menu cover manufacturer in the world has expanded its range of offerings with Hardcover Imitation Leather menu covers and Casebound menu covers for restaurant and dining operators.

NAMPA, Idaho (September 5, 2012) – To more effectively meet the desires of fine dining restaurants and dining facilities that focus on delivering a unique experience, KNG has added two new menu cover product lines to better accommodate the diverse needs of the restaurants and dining facilities it serves.

KNG Hardcover Imitation Leather menu covers
KNG Hardcover Imitation Leather menu covers are built with rigid inner panels,  moisture-resistant pockets, and feature a leather-like look and feel. The durable and elegant menu cover is designed for a fine dining restaurant experience at a family dining price.

KNG Casebound menu covers are a premium product for restaurateurs striving KNG Casebound menu coversto create a distinctive fine dining experience. Featuring a variety of luxurious textures and rich colors, these menu covers incorporate exquisitie moire taffeta fabric for the inner panel and photo corner lining. The Casebound line is made from durable polyurethane materials which are oil, water and solvent resistant and will also resist scratches & scuffs to stand up to the rigor of daily use & cleaning.

KNG’s menu cover product line now includes Cafe, Fine Cafe, Hardcover Imitation Leather, Leather and Casebound menu covers. As the largest menu cover manufacturer in the world, having produced its 10 millionth menu cover this year, KNG has the experience to customize the size and configuration of its domestically produced menu covers.

“With these additions, we now have a line of menu covers to meet the needs of every restaurant concept theme and budget,” said Matt McDonagh, who is CEO of KNG. “As the leading menu cover manufacturer, it is our goal to continually develop a wide range of products that help our clients enhance their respective dining experiences.”

KNG’s Hardcover Imitation Leather menu covers were developed in response to the needs of the growing senior living market. Leading senior care operators are differentiating themselves through the quality of their dining offerings.

Touchmark, which operates senior living communities throughout the US & Canada, tasked KNG to create new, standardized menu covers for their facilities. “Menu presentation is an important element of the dining experience because much like unwrapping a gift, there is anticipation as the menu is opened. Well-presented menus make dining more eventful,” said Bret Cope, vice president of marketing and business development at Touchmark. “The menu covers from KNG make a great impression and deliver brand consistency throughout our 11 retirement communities and still allow for creativity on the inside by our chefs and dining managers.”

KNG is the world’s preeminent menu cover manufacturer and a major provider of chef wear, server uniforms, and restaurant supplies.  Founded in 1965, the company has more than 100,000 hospitality clients worldwide, including such leading operators as Pizza Hut, T.G.I. Friday’s, Perkins, McCormick & Schmick’s, Chili’s Grill & Bar and Guest Services. KNG products are backed by a full 90-day money-back guarantee and a 150-percent low-price guarantee. For more information, visit www.kng.com.


KNG awards $2,000 Coats for Class grant to ACF’s Chef & Child Foundation

As part of KNG’s Coats for Class program, the grant allowed the Chef & Child Foundation to outfit children and volunteers with aprons and chef wear at the Chefs Outreach to the Community event in Orlando, where families learned about healthy eating.

NAMPA, Idaho (August 15, 2012) – One of the world’s largest manufacturers and KNG Supports Chef & Child Foundation Chef's Outreach Eventsuppliers of restaurant goods, KNG Inc. is committed to promoting healthy eating. As part of its Coats for Class program, KNG awarded a $2,000 grant to the American Culinary Federation’s Chef & Child Foundation to support its mission of helping children and families understand proper nutrition through community-based events.

Founded in 2012, KNG’s Coats for Class program offers up to $50,000 annually in grants to public culinary education programs that serve disadvantaged children and young adults. Through the program, grants in the range of $500 to $2,000 are presented as a credit that recipients can use to buy KNG chef clothing.

ACF’s Chef & Child Foundation put KNG’s grant to use at the third annual Chefs Outreach to the Community, which was held on July 13 during the 2012 ACF National Convention in Orlando. At the event, ACF partnered with the Boys & Girls Club of Central Florida to educate local children and their families about healthy eating through hands-on demonstrations at four themed stations – vegetables, whole grains, smoothies and container gardens. KNG donated kids’ chef hats and imprinted aprons along with
imprinted t-shirts for the 50-plus volunteers.

“Our objective is to teach families how to make healthy choices and equip them with the information and resources to prepare nutritious meals at home,” said Michael Ty, CEC, AAC, and ACF national president. “This grant from KNG helped us achieve that by leaving the children with keepsakes that will play a part in them remembering the event and what they learned.”

KNG is as an official logo licensing partner of ACF and its affiliate organizations, and offers a line of executive chef coats exclusively for ACF members. The company is proud to support ACF’s Chef & Child Foundation’s initiatives.

“It is encouraging to see how the ACF chefs gets children excited about healthy eating at events like the one at the Orlando Boys & Girls Club,” said Peter Buzzard, KNG’s vice president of sales and marketing. “This event is a great example of what KNG set out to do when we launched the Coats for Class grant program back in June—support efforts to teach young people how to prepare healthy foods.”

KNG is the world’s preeminent menu cover manufacturer and a major provider of chef wear, server uniforms, and restaurant supplies. Founded in 1965, the company has more than 100,000 hospitality clients worldwide, including such leading operators as Pizza Hut, T.G.I. Friday’s, Perkins, McCormick & Schmick’s, Chili’s Grill & Bar and Guest Services. KNG products are backed by a full 90-day money-back guarantee and a 150-percent low-price guarantee. For more information, visit www.kng.com


KNG announces partnership with American Culinary Federation

The major provider of chef wear and server uniforms is now an official logo licensing partner and will unveil a new line of made-to-order executive chef coats at the ACF National Convention.

NAMPA, Idaho (June 27, 2012) – KNG Inc., which is one of the world’s largest manufacturers and suppliers of restaurant goods, has entered into a comprehensive partnership with the American Culinary Federation, the nation’s foremost professional organization for chefs and cooks.

A major provider of chef wear and server uniforms (as well as menu covers and restaurant supplies), KNG will serve as the official logo licensing partner of ACF and its affiliate organizations, and will offer a line of executive chef coats exclusively for ACF members.

“We’re honored to be aligned with the premier trade association of the culinary industry and supply its members chef wear embroidered with the prestigious ACF insignia,” said Peter Buzzard, KNG’s vice president of sales and marketing.

At the ACF National Convention in Orlando on July 15-16, KNG will be an exhibitor and unveil a new line of performance chef wear and the industry’s first made-to-order tailored executive chef coats.

“The chef coat is more than just a functional garment in the kitchen; it is the professional suit for executive chefs and sous chefs. Today, chefs order a standard size of a mass-produced coat, so it never fits quite right,” Buzzard explained. “Our new Tailored Chef executive chef coats will be custom made to exact measurements from premium cotton, and offer chefs a selection of styles, buttons, piping and pocket placement. For the first time ever, executive chefs will be able to buy a custom tailored chef coat for the price of a mass-produced coat.”

KNG is the world’s preeminent menu cover manufacturer and a major provider of chef wear, server uniforms, and restaurant supplies.  Founded in 1965, the company has more than 100,000 hospitality clients worldwide, including such leading operators as Pizza Hut, T.G.I. Friday’s, Perkins, McCormick & Schmick’s, Chili’s Grill & Bar and Guest Services. KNG products are backed by a full 90-day money-back guarantee and a 150-percent low-price guarantee. For more information, visit www.kng.com.


KNG offers $50,000 in grants for culinary education of disadvantaged children and young adults

NAMPA, Idaho (June 11, 2012) — KNG Inc., a leading restaurant supplies manufacturer, is beefing up its Coats for Class program by offering up to $50,000 in grants to public culinary education programs that serve disadvantaged children and young adults. Grants in the range of $500 to $2,000 will be awarded as a credit that recipients can use to buy KNG chef wear.

Public schools and nonprofit organizations based in the United States and its territories can submit requests online at www.kng.com/schools between June 11 and Aug. 31, 2012. Grant recipients are notified within one week of applying and may spend credits on KNG’s complete line of chef wear (including children’s aprons), embroidery, and shipping. Grant applicants must describe how their program aligns with KNG’s Coats for Class grant objectives, how a grant would help achieve the objectives of their program, and why their organization deserves the company’s support.

KNG originally launched Coats for Class in 2009 to provide discounts on chef apparel to public and nonprofit culinary education programs. Supporting the community service of culinary professionals on a national level in a way that delivers local impact is the main reason KNG funded the $50,000 in grants, according to CEO Matt McDonagh. “As a leading manufacturer of chef wear for the foodservice industry, we feel it’s important to support the national movement of the culinary industry to give back to their local communities through education,” he says. “Our Coats for Class grants will help fuel a passion for cooking and the culinary arts among people who might not otherwise get the opportunity.”

The first grant recipient, Life’s Kitchen — a Boise, Idaho, nonprofit that transforms the lives of at-risk young adults by teaching them the skills needed to be employable in the foodservice industry — couldn’t agree more. “We’re absolutely thrilled to receive KNG’s support, because it’s very difficult for programs like ours to obtain funding for uniforms through traditional grant sources,” says Kurt Alderman, the nonprofit’s executive director. “The Coats for Class grant will tangibly strengthen our organization’s ability to prepare our at-risk students for successful careers in foodservice.”

KNG also has awarded the ACFEF Chef & Child Foundation a grant to support its mission of educating children and families in understanding proper nutrition through the community-based initiatives led by its more than 20,000 American Culinary Federation chef members.

KNG Inc. is the world’s preeminent menu cover manufacturer and a major provider of chef wear, server uniforms, and restaurant supplies. In business since 1965, the company boasts a customer base of more than 100,000 hospitality clients worldwide, including such leading operators as Pizza Hut, T.G.I. Friday’s, Perkins, McCormick & Schmick’s, Chili’s Grill & Bar, and Guest Services. The quality of KNG products is second to none, and they’re backed by a full 90-day money-back guarantee and a 150-percent low-price guarantee. Visit www.kng.com for more information.


KNG launches end-to-end restaurant uniform program

Enhanced offering delivers foodservice operators comprehensive, cost-effective, single source for high-quality chef wear and server apparel

NAMPA, Idaho (May 9, 2012) – Leading restaurant supplies manufacturer KNG Inc. today unveiled significant enhancements to its restaurant uniform program for restaurant chains and foodservice operators. The service helps multi-unit operators leverage their consolidated buying power, eliminate logistical headaches, and ensure every employee presents a consistently branded image to customers. The addition of new agile manufacturing processes and in-house apparel design services further strengthen KNG’s robust uniform program.”

“Our expanded capabilities allow us to create truly unique uniform programs for our hospitality clients,” KNG CEO Matt McDonagh says. “Whether you have hundreds of employees or thousands of them, KNG can design, manufacture, imprint, inventory, and fulfill all of your uniforms in a quick, easy, and cost-effective manner.”

The company recently hired a seasoned apparel designer, Tim Brodesser, to manage the program and help foodservice operators create compelling, restaurant uniforms that fit their unique brand for all the various roles throughout their organization. “We’re excited to have Tim on board as our in-house apparel designer,” McDonagh says. “He brings with him more than two decades of experience in apparel design and construction, color and trend research, fabric and trim development, supply chain management, and merchandising with such leading sportswear brands as Adidas, Nike, REI, and Vans.”

The company manages uniform programs for a growing array of restaurant and hospitality operators. Chief among them is Guest Services, which provides hospitality management services at more than 250 locations nationwide, including government agencies, national and state parks, resorts, and universities.

Guest Services named KNG its exclusive uniform supplier three years ago, and the hospitality operator’s director of purchasing, Bob Douglas, couldn’t be happier with his decision. “We enjoy several advantages with KNG’s uniform program,” he says. “They give us excellent pricing, and their customer service is the best. They also have an exceptionally wide range of products, which is ideal for Guest Services since we have a lot of units with different uniform requirements. It’s nice to be able to find so many different options from a single source, and if they don’t carry a particular item, they can easily source it.”

Technology savvy is another point of differentiation for KNG, Douglas notes. “They’ve made it very easy for us to order our uniforms by creating our own customized online company store,” he says. “Now individual locations and employees can order directly for themselves without getting my team involved. Our sites end up getting what they need quicker, and all the billing and expense allocations happen automatically.”

Douglas says product quality – especially the embroidery – is another key KNG advantage. “Our employees always look like they’re well turned out,” he says. “KNG helps us look good, and when we look good we feel better, we treat our customers and coworkers more kindly, and we come across as more caring and self confident.”

Visit www.kng.com/uniforms for additional details about KNG’s uniform program.

KNG Inc. is the world’s preeminent menu cover manufacturer and a major provider of chef uniforms, server uniforms, and restaurant supplies. In business since 1965, the company boasts a customer base of more than 100,000 hospitality clients worldwide, including such leading operators as Pizza Hut, T.G.I. Friday’s, Perkins, McCormick & Schmick’s, Chili’s Grill & Bar, Guest Services, and Bonaventure. The quality of KNG products is second to none, and they’re backed by a full 90-day money-back guarantee and a 150-percent low-price guarantee.

Visit www.kng.com for more information.