Do you have a favorite date spot? If you do, what makes it so special? Is it the food? The wine? The atmosphere? Valentine’s Day is right around the corner, and for many restaurants it’s one of the most profitable nights of the year. (Insert obligatory eye-roll here.) Maybe you own a burger joint, don’t feel like romance is your thing, and think that you are therefore excused from the holiday. Not so fast, friend. There are plenty of folks out there (myself included) who find burgers to be terribly sexy. But I diverge.
There are several qualities that can set a restaurant apart, making it the quintessential date spot: i.e., sure to bring in the big bucks come Valentine’s Day. One of these elements is, of course, ambiance. The simplest way to enhance the atmosphere in any room, at any time, is to fill it with fresh flowers. Aside from helping you attract the Valentine’s Day crowds, regularly adding fresh flowers to your dining room can actually boost your business year around. Here’s how:
- Relationships: One of the most important things you can do as a restaurant owner or manager is to get to know your neighbors. When you have a friendly rapport with your fellow proprietors, they tend to send business your way. When they are actually getting business from you, they are that much more likely to recommend your restaurant to their clients.
- Support Local Business: It’s hard out there for the little guys! Regularly buying fresh flowers from your local florist not only makes your restaurant look beautiful and appealing, it also helps to give your local economy a boost. You can give yourself a pat on the back for good citizenship.
- Future Needs: Chances are, there will come a day when one of your loyal guests will request to rent your space for a rehearsal dinner, wedding reception, Bar Mitzvah, etc. When that day comes, you will need to have connections to your local florist. . . and there is no time like the present to start building those connections.
- Atmosphere: As I mentioned earlier, adding fresh-cut flowers to your space is one of the simplest ways to brighten and revitalize it. Whether or not they are able to pinpoint exactly what has changed, your guests will notice and appreciate the difference.
As always, I would love to hear your thoughts. Do you already regularly order fresh-cut flowers for your restaurant? I’d like to encourage you to give fresh cut flowers a try: at least for Valentine’s Day. If you like the results, consider making a weekly deal with your local florist. Please feel free to leave a comment below.