We’ve said before that we need to capitalize on the smartphone revolution, and a lot of restaurateurs we know (along with their chefs in cool chef whites and servers in elegant uniforms) are now listening and paying attention. Smartphones, after all, are the next big thing that’s bound to invade our homes and offices (if it hasn’t already) as it continues to evolve. But are restaurant websites ready for it?
Predictions came out last year that by 2013, the number of mobile internet users will reach 1.7 billion. It’s now 2012, so we can safely assume that we have already gone past half of that number by now—roughly a billion users. And we’d also like to bet that there are a few of those who have visited your site, or at least attempted to.
So web users take time to visit your site and try to look it up through their 3.5-inch screens. But what do you think happens when your potential customers feel restricted and have to exert too much effort in browsing your site or in reading your content? Nope, they won’t stay and grapple their way any further–they’d simply leave.
Connection, of course, is another matter, as it can equally frustrate your prospective site visitors. So what you need to do is to make sure that navigating your website is the least of all their troubles, whether they access it using their big screen at home or in their miniscule devices while they’re mobile.
Here are a few quick upgrades that you can do:
Make use of a mobile plug-in. This is especially easy if you are currently using WordPress, as you can easily install a simple plug-in in roughly 30 seconds. There are a lot of free plug-ins available, and you can tailor it in ways that would fit your site.
Make your site easy to navigate. One of the best ways to make your website smartphone friendly is to make sure that your users can easily navigate through it. Offer your readers smart, clear-cut ways to bring them to your website’s essential contents. Creating tabs on top of the home page is a perfect example of doing this.
Limit your images. With big screens, users enjoy seeing plenty of images; but it’s a completely different story when it comes to smaller devices. Find one attention-grabbing image per post–ff your article is about cooking, snatch one photo of a cool cook in trendy chef whites, and that’s it.
Make sure to have clear, compelling content. Think of how short the attention spans of consumers are these days, and challenge that. Interesting headlines give your visitors a preview of what they will get if they continue reading your content. Clear and concise material also makes sure that they at least remember what you said, even when they’re busy and unfocused.
Create a good lay-out and design. Web design problems might get away in bigger screens, but it is more obvious and visible when the user is viewing the mobile version of your site. Remember the importance of white space around words and paragraphs, making sure not to cramp your users. Your content should be easy to scan, and make sure to break up long chunks of text.
There you go—six sure-fire ways to make your website smartphone friendly, and reliable techniques to make sure that your readers get a wonderful experience while leafing through your site. Great websites drive customer traffic, and customer traffic, as you know, means increased restaurant sales. Good luck!