Ambadi Enterprises, a large exporter of floor coverings, home linen and textile fabrics in India, intends to expand its international business operations by gaining recognition in kitchens of foreign countries through the Guinness Book of World Records. They believe that the act would give them the marketing mileage they need to enter the international scene.
The world’s largest apron was said to have been fabricated all across India. Bleaching of the fabric was done in Tamil Nadu, one of the 28 states of the country, located in the southernmost part of the peninsula. The sketching of the apron outline was done at the company’s design studio in Haryana, in the northeast part of India, while the cutting, stitching and printing was accomplished in Kerala, located in the southwest region. The people who spent time on the project devoted a total of 222 days to finish the undertaking, a few days over seven months. The cutting team, composed of 26 women, spent 182 days to cut the material. The stitching team, which consists of 8 men and women, dedicated 40 days to assemble the apron together.
Making the apron wasn’t an easy task. Among the many obstacles the production team had to overcome was the weather in Kerala, where the team didn’t have sufficient space to position and cut the fabric. They were forced to lay it in an empty lot outside their factory, having it exposed to rain and other natural elements. They also had a difficult time putting together the company logo, which measures 5 square meters, as they had to spend more time printing and drying it in the humid and soggy weather.
Ambadi’s large apron, weighing 100 kg, hopes to defeat the current title holder, Ignacio Rodriguez from San Sebastian, Spain, who produced the world’s largest kitchen apron last 2007. The Spanish apron measures 17.6 meters long and 15.4 meters wide.
All this fuss about world records get us to thinking, what exactly is special about the Guinness World Records, other than the excitement of satisfying man’s innate curious nature and his deep longing to be unsurpassed in his pursuits and endeavors?
For one, there is no monetary gain. Guinness World Records (previously known as The Guinness Book of Records until 2002) does not pay the record breakers for their accomplishments. The book stands by its notion that their record holders are not fired up by financial gain but the fulfillment of setting, realizing and exceeding their goals – and obtaining the official Guinness World Records certificate. Second, it is just a reference book, not an award-winning body of sorts. It is only a book which became immensely popular, allowing it to diversify its business ventures into many other fields, among them television and museum. Third, it’s just a product of a careless squabble. The idea of coming up with a book came about when an executive of a brewery company argued with his friends about Europe’s fastest game bird. They argued which bird goes the fastest – the koshin golden plover or the grouse. This executive (Sir Hugh Beaver, then managing director
of Guinness Breweries) realized that such arguments about records should be settled through a book which would supply answers to this sort of questions.
So what makes the Guinness World Records special? Beaver’s innovative thought was materialized in 1951, giving rise to the first edition of The Guinness Book of Records. It became enormously popular and evolved into not just an enormously popular book, but a challenge to everyone who wants to establish his own mark in this world. It has proven the vast importance of being the best in anything, how people value it, as well as gave proof to man’s peculiar curiosity to always know the invincible and unbeatable.
Today, to be included in the book (and to be featured in its TV show and museum) is an utmost honor, and holding the Guinness World Records certificate shoots anyone’s name to fame. The world’s largest apron would have been just another apron if not for the existence of the Guinness World Records. And yes, just the fact that we are now writing about it proves that its manufacturers have achieved their aim.