Menu covers represent the ambiance and USP of a restaurant. A creatively designed, well-crafted menu cover looks attractive and forms part of the general ambiance of a restaurant. First, the restaurant must select what they would like to see on the menu cover. Most dining places play safe and use a restaurant logo on the cover. If you want something different, play around with designs you think represents your business the best.
Once you are sure of what you would like to see on your cover, approach manufacturers of menu covers with your request. Select a material for your menu covers. This is perhaps the second-most challenging task, given that menu covers must not only be attractive but also durable and strong. A flimsy card will not stand the wear and tear of frequent handling and mishandling.
Here are your options as far as material for menu covers go:
• Vienna: The subdued, elegant look of this material is popular with many fine dining restaurants and coffee shops.
• Vinyl: Besides being durable and moisture resistant, a vinyl menu cover allows one to change the paper menu inside as frequently as they like.
• Leather: Nothing matches the quiet regality of leather menu covers. Hand turned covers offer a unique look to the table setting.
Durability is another important factor when choosing restaurant menu covers. In addition to the material used, how the covers are crafted also decide durability. Imitation leather covers, for example, should be bound using scrim support and they should have heavy metal corners. The outer faces of the cover should be chipboard. Leather covers, by contrast, should have cloth backing on the inside. Vinyl covers are hard and durable, but additional chip boarding makes them even tougher.
You can choose plain, mono color menu jackets or select a customized design for them. Customization allows you to play around with patterns, designs and materials. You can choose quarter bound material with a laminated window and embossed/de-bossed logo, select unique cover shapes, insert die cut windows and photo corners and request padding for the entire cover and stitching for the edges. You can use a combination of two or more materials for the menu jackets and select from a variety of stamping and embossing/de-bossing options. The stamps, for example, can be color coded to match the corners.
A cramped, difficult to handle menu puts off customers. You need menu covers that accommodate the entire menu without being bulky or awkward to handle. These covers should also allow the staff to change the paper menu inside easily. A leather cover, for example, with stiff leather mounts in the corner holds paper more easily than cloth mounts. A large number of pockets allow you to insert the entire menu in the cover easily. A single pocket cover, for example, is good enough for a small, single course menu. A multi-pocket jacket is for multi-course restaurants or restaurants with large menu options because these covers can be opened and browsed like books. Many multi-cover pockets open like pamphlets with two or more interior faces.
Keep all these points in mind when ordering menu covers for your restaurant. A well-designed jacket adds to the charm of the restaurant interiors.