Forbes Magazine, known for the lists they feature in their biweekly publication (think Forbes 400), recently recognized new better burger concept Smashburger as number one in rank in its annual list of America’s Most Promising Companies. The Forbes Magazine’s List of Most Promising Companies in America features 100 privately-owned new companies that are proven to have solid management teams, forceful and potentially effective business models, strategic business partners, remarkable customers and valuable investment capital.
This accolade is the biggest that the Denver, Co.-based Smashburger has received to date, having had a number of other recognitions in the past years since it has been founded in 2007. Westword, a free weekly newspaper in Denver, once named it as the “Best Locally Owned Chain” in 2008; Denver Magazine identified it once as the business “Most Likely to Succeed” in the city; and local ABC network affiliate KMGH/Channel 7 named it as their A-list “best burger.”
MPLS St. Paul Magazine in Minnesota also rated Smashburger as the “Best Thin Burger,” with a high score of 96 over 100. And in 2009, trade magazine Nation’s Restaurant News also included the chain in its prominent “2010 Hot Concepts” list—the same year that it was hailed by Las Vegas Weekly as one of the best hamburger restaurants of the year.
It is no surprise, then, that their recognition became widespread with Forbes’ recent announcement. Smashburger has been famous for its delicious, juicy burgers since it was founded by restaurant industry veteran Tom Ryan five years ago. Tom Ryan has had 20 years of experience at restaurants like McDonald’s, Quizno’s, Long John Silver’s and Pizza Hut. He is known to have created stuffed crust pizza, the McFlurry and McGriddles.
And here’s trivia: the chain got its name based on the way they cook their burgers—their chefs in superior chef clothing smash it onto the grill by using a metal plate.
Forbes claims that they were very careful in choosing companies to include in the list. “It is quite tough to size up new, young, privately-held firms—their fortune is unpredictable, and can change drastically after sometime. And public data about the companies are scarce,” said Brett Nelson, Forbes Executive Editor. “So it’s very important that we do our role of conducting a thorough evaluation of their potential and health as a business.”
Other than their succulent burgers that are smashed fresh, Smashburger’s chefs, in their cool chef clothing, also includes crispy, grilled chicken sandwiches, hotdogs, fresh salads with a generous array of toppings and customization options in their menu. Its wide selection of signature sides includes fried onions, sweet potato fries, fried pickles and fried mild green chilies. There are now 143 locations across the country, with a goal of reaching 500 in the next few years and international expansions to the Middle East and Canada.