Talented bartenders and mixologists, take a look at this:
The National Restaurant Association announced last month its invitation for amateur and professional mixologists to compete for this year’s Star of the Bar title and win the cash prize of $5,000 at the 2012 International Wine, Spirits and Beer (IWSB) Event.
The event, slated on May 6-7 at McCormick Place in Chicago, is known to be the sole forum that concentrates exclusively on the vital role that beverage alcohol plays in the hotel and restaurant industry.
“IWSB’s Star of the Bar competition presents a wonderful opportunity for the country’s mixologists to throw show off their skills, where they can craft the most inventive, marketable and modern cocktail for this year,” said the NRA Show 2012’s convention chair Jack Crawford. Crawford is also the CEO of Ground Round Independent Owners Cooperative, LLC. “We are inviting everyone to join—you might be a head mixologist at the hippest place in your town, or simply an artistic alcohol enthusiast–come and join as you just might be this year’s Star of the Bar.”
Those who are interested to grab the title, catch the cash prize and go to Chicago to show off their skills at IWSB need to do the following:
• Slip into one of his personalized aprons and create his very own signature cocktail, with its recipe prominently featuring a product of one of IWSB’s exhibitor;
• Come up with a 2-minute video uploaded on YouTube, showing a description of the drink and how it is mixed;
• Go online before the deadline on April 6, 2012 and submit the entry form, specifying the link to the signature cocktail video in the written recipe portion of the form.
Once they have done these, contestants can start donning their personalized aprons and spread the word about their entry, tapping their social networks for the online voting which will run from April 9-11 at www.winespiritsbeer.org. The online poll, plus the evaluation by IWSB’s panel of expert judges will decide the 6 semi-finalists who will fly to Chicago to demonstrate their cocktail mixing skills live on the actual IWSB event on May 6, 2012.
The F&B industry leaders present during the live demonstration will help determine the top 3 finalists. The judges for the live final round include Master Mixologist Tony Abou-Ganim, who have been known to be the expert in drink-mixing since 1980; King Cocktail Dale DeGroff, said to be the pioneer in the gourmet approach to classic cocktail mixing; and Bravo’s Top Chef celebrity Spike Mendelsohn. The final round will be held at Restaurant Rock, NRA Show and IWSB’s official party venue.