Have you heard? People have been buying and selling land on the moon—and Domino’s pizza chain now wants to get on board and is currently preparing to be the first to open a restaurant there.
The plan was announced by Domino’s Japanese branch, with the venture expected to have an expenditure of around 1.67 trillion Japanese yen, or 21 billion U.S. dollars. Out of this, 560 billion yen (7.3 billion U.S. dollars) will be used to dispatch 15 rockets to the moon, bringing with it 70 tons of construction supplies and pizza-making apparatus.
A Domino’s spokesman, Tomohide Matsunaga, said that they started contemplating on the project in 2010, although they still have not ascertained when they could open their moon branch. “We also hope to be able to offer delivery services in the future, with the anticipation that there will soon be numerous people living on the moon,” he said. Employees, chefs in their chef whites, and all, who will be hired, should be willing to relocate, as they would be expected to live on the premises.
The plan seems to be a serious one, despite everyone’s speculation that the announcement is just part of a pizza publicity war. In 2001, Domino’s rival pizza chain Pizza Hut delivered pizza to Russian cosmonauts on the International Space Station, which was in orbit around earth. They received 6-inch pizzas together with their regular supplies, and they demonstrated how much they loved it by showing a thumbs-up sign in a digital photo. Pizza Hut’s chefs in quality chef whites replaced the usual pepperoni with salami so that the pizza will hold up better in the weightless atmosphere.
Now, the competition has been taken to galactic heights, and Domino’s sounds resolute in their plans. An artist’s impression of the pizza eatery foresees a dome with two levels, a diameter of 26 meters and steel plating basement level. There is, of course, an area to prepare Domino’s pizzas.
They even have concrete plans on how to reduce their expenses. They intend to keep costs low by utilizing the mineral deposits on the moon in making the concrete, which is still likely to go around 194 billion yen, or 2.5 billion U.S. dollars. They’re banking on the astronauts who work there, as well as the future citizens of the moon, as their primary market.
We do not have an exact headcount of the astronauts who are in the moon at any given time, but we do know that there are already about 3.7 million who has bought properties on the moon. Dennis Hope, president and founder of the Lunar Embassy Corporation, has sold out more than 2.5 million 1-acre plots of lunar land, saying that the land on the moon is rich in helium. Dennis Hope’s customer base got larger each year that pretty soon the “landowners” wanted to have guarantees that their property rights are recognized and protected. So in 2004, Dennis Hope started his very own Galactic Government, and insisted that the move was legal, saying that he did ask the United Nations’ consent last 1980. He did not receive a response, so he presumed that his request was granted.
This move has set out a trend, and sent many more enterprising minds into buying and selling land on the moon. So, yeah, we’re guessing Domino’s wants to ride the trend – and perhaps they would soon pretty well have their own market out there.